Client
NSRCEL
Location
Bengaluru, Karnataka
Industry
Startup incubation arm of IIMB
NSRCEL (NS Raghavan Centre for Entrepreneurial Learning), founded in 1999 at IIM Bangalore, supports startups with various programs. It provides incubation for business and social ventures, focusing on sustainable mobility, tech innovations, and women entrepreneurs, boosting India’s startup ecosystem.
NSRCEL offers mentorship, funding, and access to IIMB’s network to startups at various stages. Its programs help scale consumer brands and social ventures, driving India’s entrepreneurial landscape by addressing commercial and social challenges for impactful growth.
The Objective
NSRCEL, one of India’s oldest incubation centers, needed to stand out in a crowded startup ecosystem. The goal was to raise awareness of their unique value proposition and comprehensive support system, ensuring startups knew they were the partner for success from idea to investor.
The Strategy
To achieve this, we implemented a comprehensive PR strategy:
- Visibility & Brand Awareness: Media outreach, press releases, and events showcased NSRCEL’s legacy and position as a trusted incubator.
- Value Proposition – Why NSRCEL? Highlighting their end-to-end support, mentorship, and investor connections, we positioned NSRCEL as the ideal partner for entrepreneurs.
- Relevance: We emphasized how NSRCEL’s tailored mentorship met the needs of today’s modern startups.
- Networking: We connected NSRCEL’s network with investors, mentors, and key industry players, fostering growth opportunities.
The Outcome
The PR strategy led to
- Enhanced Awareness: Media outreach and events boosted NSRCEL’s presence in the startup ecosystem.
- Positioned as a Leader: NSRCEL’s legacy and experience solidified its reputation as a top incubator.
- Stronger Connections: Increased networking opportunities helped forge valuable relationships between startups and investors.
- Increased Engagement: A clearer value proposition attracted more startups seeking support.
The Impact
The strategy produced significant results:
- Legacy & Credibility: NSRCEL’s long-standing presence attracted new ventures and investors.
- Economic Growth: NSRCEL played a key role in fostering innovation and creating jobs.
- Comprehensive Support: Entrepreneurs now have the tools and resources they needed to succeed.
Conclusion
BrandiT’s PR strategy strengthened NSRCEL’s position as the leader in startup incubation. By highlighting its experience and tailored support, we made NSRCEL the go-to choice for startups looking for comprehensive, trusted support.
