Client
Tabreed India
Location
Delhi
Industry
District Cooling
Tabreed India, a subsidiary of Tabreed Asia Central Cooling Company, brings 25 years of expertise in district cooling. Based in the UAE, Tabreed pioneered this efficient solution across the GCC, setting industry standards and partnering on key infrastructure projects.
Tabreed India, a subsidiary of Tabreed Asia Central Cooling Company, brings 25 years of expertise in district cooling. Based in the UAE, Tabreed pioneered this efficient solution across the GCC, setting industry standards and partnering on key infrastructure projects.
The Objective
To establish Tabreed India as the leading provider of sustainable district cooling solutions in the Indian market and to increase awareness and adoption of district cooling technology among key stakeholders.
The Strategy
- Overall Strategy: Position Tabreed India as a thought leader and trusted partner in sustainable cooling by highlighting the environmental and economic benefits of district cooling, leveraging strategic partnerships, and showcasing successful project implementations.
Create Press Release and News Articles around Strategic Partnerships, Workshops. - Thought Leadership Articles: Articles in well-known Publications highlighting the benefits of district cooling, Tabreed's expertise, and its contribution to reducing carbon emissions.
- Media Relations: Proactively engage with Mainlines and Trade media outlets to secure coverage of Tabreed's projects, partnerships, and thought leadership on sustainable cooling.
The Outcome
- Increased awareness and understanding of district cooling benefits among Indian stakeholders.
- Established Tabreed India as a thought leader in the sustainable cooling space through media relations and thought leadership articles.
- Strengthened relationships with strategic partners like Tata Realty and Plaksha University, enhancing credibility.
- Generated increased interest from developers and policymakers, positioning Tabreed India for future market growth.
The Impact
- Shifted perceptions about district cooling, positioning Tabreed India as a leader in sustainable cooling.
- Promoted the environmental and cost-effectiveness benefits of district cooling, aligning with India’s sustainability goals.
- Built trust and credibility among key stakeholders, paving the way for broader adoption of district cooling technology.
Conclusion
BrandiT’s PR strategy effectively positioned Tabreed India in the sustainable district cooling solutions space. By focusing on environmental and economic benefits, along with successful partnerships, the strategy helped build trust, educate stakeholders, and paved the way for broader adoption of district cooling technology in India.
